Abilene The Label

Behind the Brand

Abilene The Label is based in Melbourne, Australia. 

On a family holiday overseas, Phoebe Keele was inspired to create products that were functional, highly practical yet aesthetically pleasing at the same time. After returning home - the idea for the business - Abilene, meaning 'Land of Meadows' was born. 

Abilene The Label aims to continually expand their range - a lifestyle brand providing functional products that can be used anywhere. They also aim to operate as sustainably as possible. 

Why we love Abilene The Label 

We love the bonded leather mats from Abilene The Label - they are buttery soft to the touch, really stylish and yet super functional! Also, the exciting colours of the mats that they will be launching! And of course, Phoebe's really positive attitude and passion towards her business.